SANDY HOOK PROMISE - EVAN - work - Martins Zelcs art director



Sandy Hook Promise was started by parents of the Sandy Hook Tragedy in Newtown. They believe that every act of gun violence is preventable when you know the signs of someone who might become a violent offender. They asked us to make PSA for them to raise awareness for the organization, encourage people to learn the signs and become advocates in their communities.


Voted one of the 10 best ads of 2016 by Adweek

Voted best ad of 2016 by Forbes


Agency: BBDO New York

Chief Creative Office, Worldwide: David Lubars

Chief Creative Officer, New York : Greg Hahn 

Creative Director : Peter Alsante

Copywriter : Bryan Stokely

Art Director : Martins Zelcs

Group Executive Producer : Julian Katz 

Account Director : Lindsey Cash