JOCKEY MADBUM - work - Martins Zelcs art director



We were given 48 hours to come up with a social activation featuring Giants ace Madison "MadBum" Bumgarner during the 2014 World Series. The result was MadBum undies, which garnered tons of views on social media and even more on people's butts. Results 1 Billion Media Impressions, 335 Stories, 40 Million Impressions on Social Media.


Featured on: Forbes  USA Today  Sports Illustrated  CBS Sports





Madbum campaig ended up on Jimmy Fallon show. (Time Stamp 3:24)