ADAID - work - Martins Zelcs art director



Brands always ask for fan photos, which they end up using as pseudo ads on social media. We decided to call bollocks on that by taking it one step further and just asking fans to send us photos that we could exploit and make into free ads for Newcastle.


Agency: Droga 5

Client: Newcastle Brown Ale

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Group Creative Director: Scott Bell

Art Director: Martins Zelcs

Copywriter: Bryan Stokely

Chief Creation Officer: SallyAnn Dale

Digital Strategy Director: Dan Neumann

Digital Strategist: Nick Maschmeyer

Social Strategist: Rebecca Russell

Associate Broadcast Producer: Goldie Robbens

Editor: Matt Badger      



Promoted posts:







Some of the posts we made from submitted photos: